Online advertisers use online video gamers to boost sales.

You may like us have noticed a gradual escalation over the last few months in dynamic internet advertising-podcasting film trailers and music videos in particular- and this is but the tip of the iceberg of how advertising will transform the internet. 

In the US online multiplayer video games now attract higher viewing figures than prime-time television shows. 

According to Times Online Counter-Strike achieved 7.6 billion viewer minutes in the last month well ahead of television’s most popular show NCIS at 4.2 billion. 

It is predicted that in-game advertising will reach £370 million in America by 2010 a thirteen fold increase in advertising spend. 

For more please see www.timesonline.co.uk.

Latest News