Misuse of weblog by advertiser

A weblog which was placed on numerous football club related websites invited fans to apply to represent their clubs on talkSPORT radio with the opening words, "Have you heard what talkSPORT are doing this season?". The complaint was that it was not clear that the weblog was an advertisement placed by talkSPORT. The company stated that it had intended to recruit listeners through its radio station and its website but not by posting weblogs on third-party websites: an employee had posted the weblog independently. The ASA noted talkSPORT's position but concluded that the advertisements had been placed by an employee and were unclear.

http://www.asab.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=42021

The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article.
The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article.

Latest News