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PhonepayPlus launches review of mobile content premium-rate services
PhonepayPlus has launched a review of mobile content premium-rate services (PRS), following an increase in complaints about these services, which amounted to 80% of all complaints received by the regulator in the first three months of 2008.
PhonepayPlus will provide an overview of mobile phone-paid services (that is, services which offer some form of content that is charged to the customer's phone bill or mobile pre-pay account) and identify issues affecting UK consumers. It will focus particularly on unsolicited promotions (especially those using text-messaging); price transparency and the use of words which indicate that content is "free"; subscription services (such as ringtones); and the "STOP" command.
PhonepayPlus regulates these services through its Code of Practice. The regulator plans to publish the review in July 2008.
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